I built Penni because bookkeeping shouldn't cost a fortune.
I'm Connor Whittemore, founder of Penni. I've spent my career in strategic finance and FP&A — building cash flow models, leading financial operations, and managing financial systems at high-growth, venture- and PE-backed SaaS companies. After watching small business owners drown in QuickBooks while paying $500-1,500/month for bookkeepers who quit, raise prices, or simply make mistakes, I built Penni to give them the same level of financial precision and insight that enterprise teams take for granted — at a fraction of the price.
The problem I saw.
Every small business owner I know has the same story. They started a business because they're great at something — building, creating, selling, serving. Not bookkeeping. But suddenly they're spending 14 hours a week chasing invoices, categorizing expenses, and dreading tax season.
The options are bad. Do it yourself — spend hours in QuickBooks doing work you hate. Hire a human bookkeeper — pay $500-1,500/month and hope they don't quit, make mistakes, or raise prices. Use accounting software — congratulations, now you have a prettier way to do the same work.
None of those options actually solve the problem. The problem isn't the software. The problem is that someone still has to do the work.
So I built the thing that does the work.