Our story
Bookkeeping should not cost a fortune, or eat your nights.
Why Penni exists, what it is built to do, and the principles behind it.
The problem
Small businesses are stuck between bad options.
A good human bookkeeper runs $400 to $800 a month, more than most small businesses can justify. So the books either rot, or they eat the founder's nights and weekends. QuickBooks promises to help, but anyone who has used it knows the truth. It is another thing to dread, another login, another pile of uncategorized transactions waiting for you.
For years, the only cheaper answer was software that still made you do the work. A prettier dashboard you still had to open, review, and reconcile yourself. That is not help. That is homework.
The idea
Not another dashboard. A bookkeeper that does the work.
AI is finally good enough to actually do the books. Not just assist, not just suggest, but categorize, post, chase, and reconcile on its own. So Penni is not a tool you operate. It is a bookkeeper you hire, who happens to be AI.
And Penni comes to you, in the messaging app you already use. No app to download, no portal to log into, no password to forget. You text her what happened, she handles the rest and texts you back. The dread disappears because the dashboard disappears.
book $45 at Staples for office supplies
Booked $45 to Office Supplies, Staples, in QuickBooks. I will remember Staples next time.
Who is building it
Built in public, with real businesses.
Penni is built by Connor, a founder with a background in finance and FP&A who spent years living inside QuickBooks, financial systems, and the busywork of keeping numbers clean. Penni is the tool he wished existed. The rigor of a real finance function, delivered for the price of a subscription, through a text message.
It is being built out in the open, shipping fast, with real businesses on real QuickBooks. Customer stories will land here as the first users come aboard.
Connor
Founder, Penni · finance and FP&A background